Job Bravo Zulu
Job Well Done
Bravo Zulu is a maritime term that means 'Well Done'. At JBZ Digital, we are a Digital Media Agency with expertise in strategy, planning, buying and analysis. We are a passionate team who care about honesty and transparency.
Strategy & Planning
Analytics & Tagging
Breaker Boyz Campaign
Direct Factory Outlet:
Perth Launch Campaign
Bob Jane T-Marts:
Cable Beach Club Resort:
Working with one of Australia's largest home builders, Simonds Homes, JBZ crafted the digital strategy for the launch of Breaker Boyz - a creative led campaign utilizing a 90's boy band concept to promote 90's house prices. The campaign received a huge response nationally, with high levels of engagement across social media with an extremely efficient delivery. JBZ constructed a detailed remarketing strategy for the conversion phase of the campaign, which saw the cost per lead drop by more than 40% month on month, and dramatically increasing lead volume despite an overall reduction in media investment.
JBZ Digital launched the new Direct Factory Outlet (DFO) in Perth utilising localised targeting and content. We were able to establish awareness and engagement with the Brand in a new market with highly relevant content that resonated with the Perth audience. Through the use of reactive content, JBZ were also able to drive weekend foot traffic to the shopping centre precinct. Countdown ads across social media were key in creating a 'buzz' for the DFO opening with the first weekend being a great success measured by foot traffic and sales.
JBZ worked closely with the Bob Jane T-Marts marketing team to construct a hyper-local Local Area Marketing strategy, advertising individual stores with radius targeting to ensure the message was highly relevant. This strategy improved both the quality and volume of site traffic for the BJTM brand, and continues to provide incremental improvements in cost efficiencies. JBZ also implemented a tagging strategy during their website transition that enhanced the ability to measure the success of advertising activity, further developing accountability for marketing spend.
A premium resort and spa based in Broome, Cable Beach Club came to JBZ Digital with the challenge of rebuilding a search account that had suffered from years of neglect. Working together, JBZ and the CBC marketing team rebuilt the delivery of search as a prime contributing channel in the CBC marketing mix. Through realigning the account with the basic principles of Search Advertising, JBZ Digital was able to increase the return on ad spend to a staggering 7,686.24% with no changes in budget.